Pay Attention…

This May!

The Beginner’s Guide to Business Plans is out. Sign up for the newsletter to get your very own copy.

In other news,I will be creating my first product. It is a SWOT analysis tool that will help you use your business model canvas to analyze the strengths, weaknesses, opportunities and threats of your product. The tentative release date is the 1st Anniversary of Gig Theory, August 1st. Telling you guys this now is part of me putting myself on the spot (haha), and part to get you excited about a new addition to your business planning/management arsenal.

Also coming this month is a new feature called A Day in the Life….

A Day In The Life

This will launch in the third week of May (YAY!!!) and it showcases how I use some of the information that I share with you on this platform in my other ventures.

On to this week’s post.

I was reading the back of a can of air freshener recently and some of the copy caught my eye:

“Eliminates unpleasant odors. Freshness and perfumes every room in your home with the fresh and clean fragrance of nature.”

I read it about 3 or 4 times to make sure I was reading this correctly. Freshness and perfumes? That was a fail, not a huge one, but a fail nonetheless.


Because copy is one of the ways a company interacts with their customer. Well written copy helps the company communicate value in a professional way. There are not many customers who are particular about correct word choice in sentences, but you never know. Regardless of whether your customers are the type to pay attention to such details or not – if you are going to do something, do it well.

Bottom line for you:

  • Pay attention to the written material on your products, website, and any and all copy you have floating around. If your copy is sloppy, chances are something else in your business is.

What you can do next:

  • Gather all the written material you have on your business and proof read it. Your goal with this exercise is to make sure that there are no grammatical errors and that the words flow well.